Stepping Stones

Virtual Distance : Laleh Shahidi’s Blog

This is so relevant to my interests in working with students and NPO staff. Her data is reinforcing my own experience working with social media (albeit in more smaller contexts). I can use this to reinforce the outcomes of using social media in business settings. It’s a motivator for managers who need to see the ROI and certainly the front line practitioners who need to understand the importance of commanding your own ongoing learning experiences.

Sept. 23
Virtual Distance

Filed Under Learning Communities, Virtual Worlds

Dr. Karen Sobel Lojeski the author of the book “Uniting The Virtual Workforce” defines Virtual Distance as the perceived distance between two or more individuals, groups, or organizations that is brought on by the use of electronic versus face-to-face communications. The greater the Virtual Distance among the members of a team, the more problems team members will experience. Among them: miscommunication, lack of clearly defined roles, and even personal and cultural conflicts. It does not matter whether team members are widely distributed or collocated; every team is potentially subject to the risks of Virtual Distance.

The results of the research in the area of virtual distance from the Virtual Distance International indicates organizations that have managed virtual distances well report:

Innovation behavior increase by 93%
Trust improves by 83%
Job satisfaction is better by 80%
Role and goal clarity rise by 62%
On-time, on-budget performance is better by 50%
Helping behaviors go up by almost 50%

By Laleh Shahidi, PhD